This product rebrand project was designed to portray the LaCie Rugged Mini as the essential tool for the modern adventurer. This project is meant to takes a high performance technology with the unpredictability of the natural world. This series of marketing materials, primarily focous on the iconic orange rubber as a lens into what the drive contains and protect within.

The final marketing materials consisting of a billboard and promotional poster, showcasing the prominent safety orange casing as a beacon of protection. I paired the organic elements and textures of the wilderness with the technical lines of the device, ensuring the visual construction mirrored survivalist gear and professional hardware.

Class: Graphic Design 2

Tools: Photoshop, Illustrator, InDesign