Woodman's Homepage Redesign

The Woodman’s homepage redesign focuses on revamping their site to match their store interior with a fresher, cleaner, and more image-focused feel. By keeping their everyday messaging intact, the core brand identity remains authentic while better connecting the visual components directly to the site structure. This ensures customers have a clear, immediate understanding of everything offered as soon as they land on the page.

To maintain continuity, the underlying grid and logo were preserved as foundational elements. Subtle, intentional adjustments were introduced across the layout to elevate the overall user experience, resulting in a clear and natural brand evolution that feels modern without losing its established roots.

Class: Web Design 2

Tools: Figma, Photoshop, Illustrator