Website Homepage Redesign
Chicago Botantic Garden
The Botantical Garden homepage project serves as a visual bridge between the garden’s physical landscape and its online environment, using the design process to cultivate a more intuitive and immersive user experience. Designed as a balance between a functional information hub and a lush visual editorial, the homepage focus shifts toward the seasonal growth and living colors found within the garden’s collections.
The final interface was developed by deconstructing the existing visual identity, pulling organic linework and a vibrant botanical palette directly from the current logo to ensure a cohesive brand evolution. I paired soft, rounded edges with sharp, defined points throughout the layout, ensuring the digital construction mirrored the intersection of organic nature and modern site architecture.