The Starbound Identity is a comprehensive branding and conceptual design project for a modern coffee company. The project serves as a full visual identity system, developed as a personal project based on a fun concept of starting a coffee buisness. The work focuses establising a consistent visual identity and brand voice for use across all across physical packaging, menus, and poetental signage.

The final deliverables were built upon a detailed brand guideline book, which established the rules for typography, color theory, and logo usage. To support the brand’s expansion, I also created a custom menu and mockups so the project demonstrates the result of a unified brand presence.