Chicago Botanical Garden Homepage Redesign

This homepage project focouses on merging the garden’s physical landscape with its digital environment, using intentional design to cultivate an immersive user experience. Bringing more balance between the information hub and rich visuals, the redesign shifts focus toward the seasonal growth and vibrant colors of the garden’s collections.

The final layout builds on the existing visual identity, drawing organic linework and a botanical palette directly from the current logo to ensure a cohesive brand evolution. Soft, rounded edges are paired with crisp, defined structural elements so the digital architecture reflects the natural forms of the garden while maintaining a modern aesthetic.

Class: Web Design 2